State Electric Supply’s e-commerce website offers a live chat option, a user-friendly search function, and a clean design. It also features quick order, quote request, a reorder pad, and shopping lists along with account management functions including order and quote histories and e-invoices. Marketing efforts included efforts to increase SEO, consistent content creation, and social media ads.

FROM THE JUDGES: “State Electric Supply really worked to deliver the look and feel of a robust B2C site and it shows. Incredibly, visits increased from a few thousand a month to nearly 30,000 per month!”